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Advertising Age published a story this week about Microsoft's next big foray into the advertising world. Microsoft has owned the popular Atlas sales and planning tool for a while, and they acquired Razorfish to get some real-world agency experience (see our recent interview with Razorfish's Patrick Moorhead). But Microsoft continues to play second fiddle to Google in online advertising. Away from the Internet, the firm's only successful foray into the agency world has been with their standard tool set -- stuff like Office and Exchange. But the 800-lb gorilla of the software industry clearly has their sights set on a successful penetration of the advertising world, both online and off. How do they plan to do it? By doing what they do best, of course. As the firm describes it, they're out to make an Office Suite for Advertising, also known as the "Media Operations Management System"....
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I haven't attended an InfoComm show in a number of years, and WireSpring has never exhibited at one until now. So needless to say, I'm a little anxious and excited about going next week. Adding to the excitement is the fact that I don't have to schlep all the way out to Vegas again, though I'm sure there are plenty of folks who would rather have the chance to catch up with Cirque du Soleil than Mickey and Minnie. But while the InfoComm trade show has been around for a long time, only in the past few years has it become a must-attend event for the digital signage set. Here are some of the reasons why I'm looking forward to InfoComm 2009....
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